Media Kit & portfolio | Natalie Barrett | Travel Blogger & content creator
Hello!
I’m Natalie, a former journalist turned travel writer with a passion for crafting authentic articles and engaging visuals.
I love producing SEO-optimised copy to highlight a destination’s unique appeal, drive brand awareness and spark real reader interest in short to mid‑length trips.
My strong storytelling skills and social‑first photography, combined with tailored strategic promotion, boosts visits and bookings. I understand what motivates full‑time workers to book that well‑earned break, and how to use relatable, aspirational content to get a destination or experience into their line of sight, and their calendars.
Most Popular Services
Creating high-value content such as sponsored blog posts and emails
Capturing beautiful, professional-quality images for promotional use
Relatable video content that connects with audiences and drives brand appeal
Brands I’ve Worked With
My Community
My audience is 79% female, typically aged between 35 and 50 years and in a middle income bracket. They want value for money, but will splurge on aesthetic, enjoyable and memorable travel experiences.
They love travel and want to do it more, strategically using weekends and annual leave from work. But they struggle for inspiration, and lack the time and patience for detailed research and decision making. Visual content works well for them, and articles with easy-to-read sections, step-by-step guides and checklists.
Web Insights
My website is seeing real, measurable growth, with page view, session and user numbers all consistently trending upwards.
Google search results also show a positive increase in organic search traffic, particularly in the last three months. The number of ranking key words, search impressions and clicks has continued to grow, and my articles are regularly shown on Google’s first page of search results for targeted keywords as well as being cited in AI overviews and transcripts.
My readers are primarily based in the United Kingdom, followed by the United States, Germany and Ireland. An 84% majority visit my pages from a mobile, with 56% of those being iPhone users.
Just over half of my traffic comes from Facebook, thanks to a 350,000 member group that I’m administrator of. A quarter of visitors are loyal direct users, and Google search clicks, Pinterest traffic, email newsletter readers and AI citations make up the remainder.
Email List Insights
My email list continues to see consistent growth, with high open and click rates, and extremely low bounce and unsubscribe rates.
My subscribers are primarily based in the United Kingdom, with 77% reading on a mobile, and 42% being iPhone users. Their interests are group trips, packing lists, itineraries and digital travel content.
On average, my regular emails are opened by around 26% of subscribers. More than 6% of recipients click a link, while typically only 0.2% unsubscribe.
Previous Work
A private transfer with sightseeing in Kenya was the focus of this collaboration with Daytrip. I published an engaging Instagram reel and SEO-optimised blog post, targeting travellers genuinely overwhelmed while researching affordable, reputable transport for this popular route.
Within a week of the blog article being published, the results were clear. It immediately ranked in Google’s top five search results for the targeted keyword, ensuring brand visibility and converting audience intent into measurable clicks and sales.
Platform: Blog & Instagram
Previous Work
After visiting the Bodensee region during a three-day press trip, and following a curated itinerary of activities and sightseeing, I created 2 Instagram carousel posts, 2 reels and 1 blog post for their tourism board.
The Instagram content achieved 20k views, while the blog post immediately ranked at spot 7 on Google for the target keyword. It ranks 2nd for its secondary keyword, with around 50 impressions daily.
This successful partnership has led to further opportunities with the tourism board to boost awareness of the region and its tourist card to UK travellers.
Platform: Blog & Instagram
Previous Work
I was tasked with filming and editing a promotional video reel for Pacsafe, highlighting the anti-theft features of their cross-body bag and its effectiveness when travelling.
It performed so well, that after running this for the initial contracted period Pacsafe extended the usage rights into a second year.
Platform: Social Media
Photography Gallery
Video Gallery
(click on an image to view the video in Instagram)
Testimonials
UGC | Instagram Reel | Blog Post
Daytrip collaborated with Natalie on car transfer campaigns across Europe and Africa. Natalie’s proactive and consistent communication stood out first; we established clear deliverables, and Natalie succeeded in joining her creative vision with our campaign goals. She also followed up after the collaboration took place to share performance results, which were very useful. Overall, we recommend Natalie for a social media or blog collaboration!
SASHS KOLAVESKA
Social Media Manager, Daytrip
UGC | Social Media Ads
Collaborating with Natalie on our UGC project was seamless. Her talent in capturing our brand’s essence was impressive. Communication was effortless; Natalie was professional, approachable, and quickly understood our needs. The final result exceeded expectations, and we are grateful for Natalie’s dedication and talent in showcasing our product.
YVONNE CHAN
Communications Specialist, Pacsafe
Press Trip | Instagram Content | Blog Post
Testimonial here.
ALINA MILZ
Press / Media Relations, Internationale Bodensee Tourismus GmbH
UGC | Instagram Reel
Given the strong performance of our collaborations and our sincere appreciation for Natalie’s creative approach, we further repurposed her video content for additional platforms, including TikTok, Facebook, and YouTube Shorts.
Yiqing Zhu
Marketing Officer, TrainPal UK
Services & Pricing
Available on request. Please contact me using the form below.
Get in touch
Let’s brainstorm some ideas, and work together to make them a reality!
